Case Study: LEIV – Swiss Couture Capsule Collection
LEIV designs and produces its high-quality capsule collection exclusively in Switzerland. The limited couture silk collection for women consists of a top, tunic, skirt, and a cocktail dress. The collection was created by young Swiss designers from Zurich and handcrafted by the training atelier LU Couture (@lu_couture_store) in Willisau, supporting the preservation of Swiss tailoring craftsmanship.
My Role & Contribution
I was responsible for the complete visual and strategic direction of the project. This included the conception and execution of the photoshoot and video production, both realized in my photo studio with a young model. I defined the visual language to reflect the values of Swiss craftsmanship, contemporary couture, and timeless elegance.
In addition, I developed the social media concept, translating the visual identity into a coherent digital narrative. The content strategy ensured consistency across all platforms and positioned LEIV as a modern, quality-driven Swiss fashion label.
Outcome
The result is a clear, reduced, and authentic visual identity that strengthens LEIV’s brand positioning and communicates the exclusivity and craftsmanship of the capsule collection across image, video, and social media.
TUNIC
TOP
TOP & SKIRT
SKIRT
DRESS
KIMONO
Designer Zeno Widmer wearing TUNIC
Behind the scenes
Remo with model Cristina
Styling: Brana & Cristina
Client: Janos Hee
Social media concept: