The greeting card promotion by Remo Fella took place at Globus Zurich, directly on Bahnhofstrasse, within a carefully curated presentation area designed to attract and engage visitors. Positioned in a high-visibility location inside one of Switzerland’s most prestigious luxury department stores, the display invited customers to pause, explore, and connect with the visual storytelling behind the cards.
The promo space showcased Remo Fella’s greeting cards as collectible design objects rather than conventional stationery. Through a clear, elegant presentation, the cards highlighted his photographic aesthetic and artistic signature, encouraging interaction and spontaneous discovery. The setting successfully bridged art and retail, creating a refined yet approachable experience that resonated with Globus’ sophisticated clientele and supported both visibility and sales.
